With branches in Folkestone, Biddenden, and Dymchurch, Youngs Timber & Builders Merchants is a trusted name in Kent, providing high-quality materials and expert service to the trade and public alike.
When they approached me in May 2023, they were looking to boost their digital presence, connect with their customers more effectively, and showcase their reputation as a reliable, community-focused business.
Services We’ve Provided
Here’s how I’ve supported Youngs Timber & Builders Merchants since May 2023:
Customer Newsletters: Regular email updates to keep customers informed about promotions, updates, and offers.
Social Media Management: Tailored content for Instagram, Facebook, and LinkedIn to engage their audience and grow their following.
Website Updates: Keeping their site current, user-friendly, and informative.
Blogging: Creating SEO-driven blog posts to improve search rankings and attract more traffic.
Graphic Design: Designing eye-catching in-branch posters, magazine adverts, and promotional materials.
POS Marketing: Engaging in-branch posters to inform and inspire customers.
SEO: Optimising their website to improve rankings and increase visibility.
Key Achievements
Social Media Growth: An incredible 845.21% increase in followers across Instagram, Facebook, and LinkedIn.
Increased Visibility: 35,970.19% growth in impressions, ensuring their content reaches more people.
Website Success: Site sessions up by 15,646% and unique visitors increased by 11,992% since January 2024.
Community Engagement: Enhanced connection with their local customer base through engaging, relatable content.
Key Projects
1. Social media revamp
We transformed their social media presence with consistent, engaging posts, driving significant follower and impression growth while keeping the tone approachable and on-brand.
2. Website optimisation & blogging
We improved website performance and visibility through targeted SEO efforts and blog posts designed to attract and engage both trade professionals and homeowners.
3. In-branch marketing
Designed impactful posters and POS materials to keep customers informed and encourage sales within the branches.
Results & Impact
Since partnering with Youngs Timber & Builders Merchants, their digital footprint has grown exponentially. With a stronger online presence and cohesive marketing across all platforms, they’ve been able to connect more effectively with their customers while continuing to thrive as a trusted name in Kent.
Want to Work Together?
Looking to give your business a marketing boost? Let’s chat. Get in touch here.