Rose Building Supplies is an independent builders’ merchant with branches in Peterborough, Corby and Huntingdon with bags of personality. Known for their no-nonsense, straight-talking approach, they’re not afraid to be bold, cheeky, or even a bit controversial in their tone of voice. When they approached me in November 2023, they wanted help amplifying their brand online and keeping customers engaged with regular updates, all while staying true to their unique style.
Services We’ve Provided
Here’s what I’ve been up to for Rose Building Supplies:
Social Media Management: Running their LinkedIn, Facebook, Instagram, and TikTok accounts with a mix of humour, authenticity, and the occasional bit of controversy.
Monthly Customer Email Newsletters: Keeping their customers in the loop with offers, news, and more.
Monthly Staff Newsletters: Engaging the team with updates and celebrating wins.
In-Branch POS: Designing in-store materials that grab attention.
Facebook Ads: Crafting and managing ad campaigns to boost visibility and reach.
Key Achievements
Since November 2023, here’s what we’ve achieved together:
Social Media Growth: A whopping 99.02% increase in followers across all platforms, with notable spikes on LinkedIn (23.65%) and Facebook (8.62%).
Impressions Up: A jaw-dropping 57,130.79% increase in impressions—yes, you read that right!
Email Open Rates: A 5.2% increase in customer email open rates, showing more people are paying attention.
Key Projects
1. Social Media That Stands Out
Rose wanted their tone of voice to shine online—funny, authentic, and a bit cheeky. From TikToks that make customers laugh to posts that spark conversation on LinkedIn, we’ve helped them stand out in a crowded space.
2. Customer Email Campaigns
Monthly newsletters packed with offers, news, and just the right amount of personality. These emails keep their customers coming back while staying on-brand.
3. POS Design
From eye-catching signs to in-branch materials, we’ve made sure their messaging is consistent and attention-grabbing, even offline.
Results & Impact
Rose’s social media and digital presence has grown dramatically, with increased engagement, impressions, and followers across the board. Their cheeky, no-nonsense brand voice has not only been maintained but amplified, earning them loyal followers and new customers alike.
Want to Work Together?
Fancy results like these for your business? Let’s have a chat. Get in touch here.